Produced by Bob Ezrin using remote technology, Don’t Give Up is a spontaneous reaction to the challenges facing us all right now. Alice Cooper felt the need to talk directly to his fans from isolation in his home where he is working to finish his upcoming new album.

It is Alice’s shout-out to keep our heads high, stay strong and fight back together.

Says Alice Cooper: “Don’t Give Up is out today! It’s a song about what we’ve all been going through right now and about keeping our heads up and fighting back together. And whatever you do – Don’t Give Up!”

Just two weeks ago, the rock icon invited fans to participate in the video that Cooper and his band members were filming separately during quarantine. Over twenty thousand have responded, holding up signs and messages of unity, using words from the lyrics. Watch the video below!